Strategic Innovation and the Intellectual Property Rights
This is a talk from Marshall Phelps former corporate VP for IP Policy & Strategy at Microsoft and VP got IP & Licensing at IBM. His role in shifting the focus of IP from a company cost to a profit centre was revolutionary. This is a great presentation which starts with a background to IP in the US and then talks through the benefits brought by using the IP portfolio as a way to generate income. He talks through his story which is fascinating and shows how licensing agreements are absolutely essential to creating successful products. He finishes up by highlighting some of the issues with the way in which IP is managed in the US and makes suggestions on how the system can be changed for the benefit of innovation.