TedX talk - Charles Leadbeater on Innovation
Leadbeater discusses amateurs practicing creative collaboration in this video. He uses the example of mountain bikes. The mountain bike was not really created in a Research and Development lab of some large corporation. Rather, it was an evolution of ideas, started by a crowd of consumers who were unhappy with the limitations of their current bikes. This community drew on each individual’s expertise to collective create a product that now accounts for 65% of bike sales in the United States. Leadbeater’s main point is that since technology is so accessible, amateurs are no longer limited by a lack of equipment. By working together, these groups of amateurs can change the world.
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