Tim Brown - From Design to Design Thinking

Lecture from the CEO of IDEO Tim Brown about how design has lost its way and needs to go back to the days of design thinking pioneered by Isambard Kingdom Brunel. He argues that Design Thinking is an approach where you really try to understand what the problem is, looking at it from different angles and explore solutions through quick prototyping. He argues that this approach when applied to areas such as climate change, healthcare and social benefits can create revolutionary solutions.


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